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Effective Date: September 14, 2026

Sandra Eide Studio (“we,” “our,” or “us”), including Paper Heart Mail Club, respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or make a purchase through sandraeidestudio.com (the “Site”), including when you subscribe to or purchase products from Paper Heart Mail Club.

By using our Site, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information when you:

• Place an order or subscribe to a recurring service

• Create or use a customer account

• Subscribe to our email list

• Contact us or submit a customer service form

• Communicate with us by email or other means

• Purchase products through our Site or Etsy shop

• Browse or interact with our Site

Depending on how you interact with us, the information we collect may include:

• Contact information: name, email address, mailing address, billing address, and phone number if provided

• Order information: products purchased, subscription status, order history, shipping information, and related transaction details

• Payment information: payment and billing information necessary to process transactions. Payment card information is processed by third-party payment providers and is not stored directly by us in full

• Communications: information you provide when contacting us or communicating with us about an order, subscription, refund, cancellation, or other inquiry

• Marketing information: your email address and preferences if you subscribe to our newsletters or other marketing communications

• Technical information: IP address, browser type, device information, approximate location derived from IP address, referring website, and information about how you interact with our Site

• Cookie and analytics information: information collected through cookies and similar technologies

We do not intentionally collect sensitive personal information that is unnecessary to provide our products and services.

2. How We Use Your Information

We may use personal information to:

• Process, bill, and fulfill orders and subscriptions

• Prepare and ship physical mail and other products

• Communicate with you about purchases, subscriptions, shipping, cancellations, refunds, and customer service inquiries

• Send transactional or service-related communications

• Send newsletters, promotions, and other marketing communications when you have subscribed or where otherwise permitted by law

• Maintain and manage customer accounts

• Maintain records of orders and transactions

• Provide, operate, maintain, and improve our Site and services

• Understand how visitors use our Site and improve its functionality

• Prevent fraud, misuse, unauthorized transactions, and other harmful activity

• Protect the security and integrity of our business and Site

• Comply with applicable laws, regulations, legal processes, and accounting or tax obligations

• Establish, exercise, or defend legal claims

• Carry out other purposes disclosed to you at the time information is collected or with your consent

3. Paper Heart Mail Club Subscriptions

If you subscribe to Paper Heart Mail Club, we collect and use information necessary to manage your subscription, including your name, email address, mailing address, payment information, subscription status, billing information, and order history.

This information may be used to:

• Process recurring subscription payments

• Prepare and mail your monthly subscription

• Send subscription-related communications

• Process cancellations or other changes to your subscription

• Maintain records of your subscription and transactions

• Provide customer support

Your mailing address is used to prepare and deliver your subscription through USPS or other applicable postal services.

4. How We Share Personal Information

We may share personal information with trusted third-party service providers when necessary for them to provide services on our behalf.

Depending on how you interact with our business, these providers may include:

• Wix — website hosting, ecommerce, customer accounts, website functionality, and store operations

• Stripe — payment processing, subscription billing, and related payment services

• Wix Payments — payment processing where applicable

• Sender — email marketing, newsletters, and management of marketing email subscribers

• Gmail — customer communication and service-related email

• Zoho — customer communication and service-related email

• Google Analytics — website analytics and information about how visitors use our Site

• Google Drive, Google Docs, and Google Sheets — storage, organization, and management of business and order information where applicable

• Coupler.io — transferring and organizing business, order, or customer information between connected services

• Etsy — processing and managing orders placed through our Etsy shop

• USPS and other postal or shipping providers — delivery of orders and physical mail

These providers may receive personal information such as names, email addresses, mailing addresses, order information, or other information necessary to perform their services.

We may also disclose personal information:

• When you request or authorize us to do so

• To comply with applicable law, regulation, subpoena, court order, or other legal process

• To protect our rights, property, safety, customers, or others

• To investigate fraud, security issues, or other unlawful activity

• In connection with a business transaction such as a merger, acquisition, sale of assets, reorganization, or similar transaction

• When otherwise permitted or required by applicable law

We do not sell personal information to third parties for monetary consideration.

5. Email Communications

We may send different types of email communications.

Transactional and service-related emails may include order confirmations, shipping notifications, subscription information, cancellation confirmations, customer service responses, and other communications necessary to provide services you have requested.

Marketing emails may include newsletters, product announcements, promotions, and other content about Sandra Eide Studio or Paper Heart Mail Club.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us at hello@sandraeide.com

Unsubscribing from marketing communications will not necessarily prevent us from sending transactional or service-related communications that are necessary to fulfill an order, manage your subscription, or respond to your request.

Our commercial emails are intended to comply with applicable requirements concerning commercial email communications. The FTC's CAN-SPAM rules require, among other things, accurate sender information, a valid physical postal address, and an opt-out method for commercial email.

6. Cookies and Similar Technologies

Our Site may use cookies and similar technologies to provide necessary website functionality, remember preferences, understand Site usage, and analyze traffic.

These technologies may collect information such as:

• IP address

• Browser and device information

• Pages viewed

• Links or features interacted with

• Referring websites

• General information about how you use the Site

We use Google Analytics and Wix Analytics to help us understand Site traffic and usage. Google and Wix Analytics may use cookies and similar technologies to collect information about visitors.

You may be able to control or disable cookies through your browser settings. You may also use tools provided by Google or other applicable providers to manage certain analytics preferences.

Disabling certain cookies may affect the functionality of portions of the Site.

7. Third-Party Websites and Services

Our Site may contain links to third-party websites, services, social media platforms, or other resources that we do not own or control.

If you follow a link to a third-party website, that website's own privacy policy and terms will apply. We are not responsible for the privacy, security, content, or practices of third-party websites or services.

Our use of third-party services does not mean that we control how those companies process information. We encourage you to review the privacy policies of third-party providers when appropriate.

8. International Customers

Paper Heart Mail Club accepts orders and subscriptions from customers outside the United States.

If you access our Site or purchase from us from outside the United States, your personal information may be transferred to, stored in, and processed in the United States or other locations where we or our service providers operate.

By using our Site or purchasing from us, you understand that your information may be processed in the United States, subject to applicable privacy laws and the practices described in this Privacy Policy.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Fulfill orders and subscriptions

• Provide customer service

• Maintain business and transaction records

• Meet accounting, tax, and other legal obligations

• Resolve disputes

• Prevent fraud or misuse

• Enforce our agreements and policies

When personal information is no longer reasonably necessary for these purposes, we may delete, anonymize, or otherwise dispose of it in accordance with our business practices and applicable law.

Certain information may need to be retained for longer periods when required by law or when reasonably necessary to establish, exercise, or defend legal claims.

10. Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee the absolute security of personal information.

Please do not send sensitive information, such as complete credit card numbers, through unsecured email or other communication methods.

11. Children's Privacy

Our Site and services are intended for a general audience and are not directed to children under 13.

We do not knowingly collect personal information from children under 13. If you believe that a child under 13 has provided us with personal information, please contact us at hello@sandraeidestudio.com so that we can review the situation and take appropriate action.

We do not knowingly sell or share personal information of individuals under 16 years of age.

12. Your Privacy Choices and Rights

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

These may include the ability to:

• Request access to personal information we maintain about you

• Request correction of inaccurate personal information

• Request deletion of personal information, subject to applicable exceptions

• Request information about how your personal information is collected or used

• Withdraw consent where processing is based on consent

• Opt out of marketing communications

• Make certain requests regarding the sale of personal information, where applicable

We do not sell personal information for monetary consideration.

To make a privacy request, please contact us at:

hello@sandraeidestudio.com

We may need to verify your identity before completing certain requests in order to protect your personal information and prevent unauthorized access.

Some requests may be subject to exceptions or limitations under applicable law. We will respond to valid requests within the time required by applicable law.

13. Your Marketing and Cookie Choices

You may choose to:

• Unsubscribe from marketing emails using the unsubscribe link provided in those emails

• Contact us to request removal from marketing communications

• Adjust your browser settings to control certain cookies

• Use available third-party tools to manage certain analytics preferences

Please note that opting out of marketing communications does not prevent necessary transactional or service-related communications.

Similarly, disabling cookies may affect certain Site functionality.

14. Nevada Privacy Rights

Nevada law provides certain privacy protections to Nevada consumers, including rights concerning certain covered information and the ability to submit requests regarding the sale of covered information.

Sandra Eide Studio does not sell personal information for monetary consideration.

Nevada consumers may contact us at hello@sandraeidestudio.com with questions or requests concerning their personal information or privacy choices.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, technology, legal requirements, or privacy practices.

When we make changes, we will update the “Effective Date” at the beginning of this Privacy Policy and post the revised policy on this page.

We encourage you to review this Privacy Policy periodically.

16. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Sandra Eide Studio
Paper Heart Mail Club
304 S. Jones Blvd
Las Vegas, NV 89107
United States

Email: hello@sandraeidestudio.com